Respected hotel owners and community champions have engaged Trilogy Hotels to operate their existing franchised properties. These latest signings bring Trilogy Hotels’ growing portfolio to nearly 2,700 rooms under management.   

(Sydney, Australia: May 2025): On 1st May, independent hotel management company Trilogy Hotels commenced operations of two well-established and highly regarded hotels, Peppers The Hills Lodge in Sydney’s Hills District, and Mercure Newcastle Airport. Accor will continue to provide brand distribution and loyalty programs to the hotels under the Peppers and Mercure brands.  

Mercure Newcastle Airport  

Built in 2015, the Mercure Newcastle Airport offers 95 contemporary rooms, a fully equipped gym, conference facilities, a restaurant, and a bar. It is strategically located in Williamtown, just 300 meters from Newcastle Airport terminal, making it a preferred choice for business travellers and those seeking cultural and natural experiences in Newcastle City and Port Stephens.  

Newcastle Airport is the gateway to Australia’s largest regional economy, with more than $43 billion in annual output and 48,500 businesses. The Airport is undergoing a major transformation with a $250 million upgrade, with the new international terminal opening in mid-2025. Upgrading new international routes and freight facilities will increase the annual visitor number by 850,000 and inject $6.2 billion into the visitor economy over the next 20 years.  

The upgrade will further enhance the airport and accelerate the development of Astra Aerolab, a defence and aerospace precinct co-located with the RAAF Base Williamtown. The existing precinct already includes global players such as BAE Systems, Lockheed Martin, and Raytheon.    

“We are honoured to partner with GWH to manage the Mercure Newcastle Airport,” said Scott Boyes, CEO of Trilogy Hotels. “We are delighted to be working with a well-respected local business like GWH. We have great confidence in the Newcastle market and are delighted to add the Mercure Newcastle Airport to our growing portfolio of wonderful hotels.” 

“We are excited to collaborate with Trilogy Hotels, we are looking forward to seeing what is possible with Trilogy’s management expertise and Accor’s brand” noted Grahame Chevalley, Executive Director of GWH. “We look forward to seeing the positive impact of this partnership on our business and the community overall.” 

Peppers The Hills Lodge  

Nestled in beautifully landscaped gardens in the heart of Sydney’s Hills district, the 97-room boutique hotel is a beloved cornerstone of the community. Its picturesque grounds serve as an iconic wedding and conference destination, attracting a mix of corporate and leisure guests. The Lodge offers guests fine dining at Nobles Restaurant & Bar, four versatile function rooms, a heated swimming pool and a full-service day spa.  

The low-rise Tudor-style hotel is conveniently located between popular commercial, retail, medical, and leisure precincts, including Norwest Business Park, which is within easy walking distance. The Business Park employs approximately 30,000 people across 800 multinational companies, including Woolworths, ResMed, and IBM. The area will continue to see major residential and commercial expansion over the next two decades.  

“The owners of Hills Lodge are deeply invested in this rapidly growing and thriving part of Sydney.” said Boyes, “Trilogy is dedicated to continuing the Lodge’s story and enhancing its reputation as the finest hotel in the area.” 

Owners Garry Lingard and Lyndsay Edmonds shared, “We chose Trilogy Hotels for their innovative and collaborative approach to hotel management.  This approach aligns with our company values and vision for The Hills Lodge. Their ability to blend local insights with global best practices will undoubtedly improve the hotel’s operational efficiency and guest experiences. We look forward to this new chapter in our Lodge’s history.” 

“We are grateful to Garry and Lyndsay for their partnership and trust, we are also delighted to be working with Accor, which will continue to provide brand distribution and loyalty under the premium Peppers brand,” shared Boyes. 

“The Hills and Newcastle regions deserve wonderful hotels. Peppers The Hills Lodge and Mercure Newcastle Airport provide not only an amenity for these communities to enjoy but also serve as launchpads for locals to kick off an international hospitality career. This is a responsibility we embrace and a commitment we look forward to delivering on,” Scott Boyes, Trilogy Hotels, CEO shares. “We would like to thank all of our partners for providing the platform for us to do what we love doing most – operating their hotels.”

The Trilogy Hotels team will be at AHICE Asia Pacific and Design Inn from 6-8 May 2025 in Adelaide. We look forward to seeing you there!

Trilogy Hotels is an independent hotel management company that provides hotel owners with an operating platform for investment-grade assets.

If you would like to arrange a time to meet, please reach out at: development@trilogyhotels.com.au

www.trilogyhotels.com.au
HM Magazine

We are thrilled to extend our heartfelt congratulations to our hotel the Mercure Sydney on being named Hotel of the Year at the prestigious 2025 Accor Pacific Franchise Awards in Auckland.

The conference saw Accor welcome over 140 franchise partners, hotel general managers, industry leaders, and executives to the conference, with an agenda covering industry performance insights, commercial strategies, investment opportunities, and operational excellence. The accolade is a remarkable achievement and a testament to the exceptional standards of hospitality, innovation, and guest service that the Mercure Sydney team, led by General Manager Ben Murphy, consistently delivers. We look forward to continued success as Mercure Sydney continues to elevate guest experiences in 2025 and beyond.

More on the conference at HM and Accor.

Trilogy Hotels was proud to sponsor the Airport City Summit 2025, hosted by the Western Sydney Leadership Dialogue. The event took place at the William Inglis Hotel in Sydney on 13 March 2025.

The summit gathered federal, state, and local government leaders, including Prime Minister Anthony Albanese, along with key industry stakeholders, to discuss transformative advancements in Western Sydney alongside the opening of the Western Sydney International Airport in late 2026.

Trilogy Hotels CEO, Scott Boyes, was a featured speaker on the visitor economy panel entitled, “How to Welcome the World to the West.”

Scott emphasised the importance of collaborative governance and public and private partnerships to seize this once-in-a-lifetime opportunity to create a world-class tourism precinct. He underlined the necessity of developing sustainable demand drivers and coordinated attractions that benefit individual communities as well as the entire region.

Thank you to Christopher Brown AM, Adam Leto, Brett Towers, Marushka Noronha, Annabelle L., Julie Renton, and the entire Dialogue team for making this incredible event happen.

Trilogy Hotels is committed to supporting the growth of Western Sydney, and we look forward to bringing people together to shape its future as a premier tourism and economic hub.

The Asian Hotel Industry Conference & Exhibition (AHICE) took place in South East Asia from February 24-26, 2025, at the Pan Pacific Singapore. Trilogy Hotels was a proud sponsor of the event.

Pictured above: Scott Boyes, Chief Executive Officer, Trilogy Hotels, speaking on white-label hotel management.

Pictured above: Scott Boyes, Chief Executive Officer, Trilogy Hotels, with fellow panellists.

Pictured above: Tony Ryan, Executive Chair, Trilogy Hotels, moderating “Deals, Deals, Deals: The South-East Asia Property Outlook” session.

Image Credits: AHICE Conference

Trilogy Hotels founders (from left), Executive Chair Tony Ryan, CEO Scott Boyes and COO Grant Alchin.

By Tamara Thiessen, Hotel Investment Today

SYDNEY — Since its launch in late 2023, Trilogy Hotels – an independent hotel management company formed by three high-powered hospitality execs​ ​– has netted deals to operate some 2,500 rooms across 13 properties and several global brands.

With 90 years of combined hospitality industry experience across operations, sales and acquisition, and asset management, the company brings together Scott Boyes as CEO, Grant Alchin as COO and Tony Ryan as executive chair.

As industry acceptance of white label operators develops in Australia – bringing it in line with global markets – the time was right for the idea, said Boyes, a former Accor vice president.

“When you look at our backgrounds, me the hotel operator, Grant on the hotel owner side of the table and Tony working with hotel brands and owners, we were all interested in the third-party approach. We’d all done our research and it was fortuitous that we all came together,” Boyes said.

While he and Alchin had discussed it, Ryan provided the capital to make it happen.

Overall, third-party management is growing in Australia. According to STR, of approximately 6,300 hotels in Australia, 15% are under traditional hotel management agreements, 8% are franchised hotels and 77% are independent.

As the industry shifts towards brand franchising (up 50% in five years), STR forecasts many owners will choose third-party management companies to drive revenue and brand growth. Less than a handful of white-label companies compete for that business, including Trilogy, La Vie Hotels & Resorts, and 1834 Hotels.

Last August, the Pullman Sydney Penrith signed Trilogy Hotels to manage its property.

Trusted, known

Boyes said the business is developing because of their experience and long-term relationships, which was always the strategy.

“We understand the market, we understand the consumer, we have large degrees of trust with owners and we understand the people who want to work with us,” Boyes said. “If you put those things together, we have a very good chance of being successful and we want to grow and be successful across Australia.”

“In terms of opportunities, we’re very lucky. Ultimately, on the back of our performance, we are very gratefully receiving third-party endorsement and people are reaching out for help… They want to work with us, so that means we can build something special here,” Boyes said.

From the first to the latest partnership deal – which will see the conversion of the Smith Hotel Darwin to a Courtyard by Marriott in Australia’s northernmost capital, Trilogy’s success with third-party operating platforms has attracted $165 million in annual revenue, Ryan said.

“We operate 2,503 rooms across three brand platforms – Accor, IHG, and Marriott – with two unbranded hotels. For 2025, we have a strong pipeline of existing and new-build properties,” he said.

Ryan, who brings commercial and legal savvy in hotels to the business, believes many opportunities coming their way are about being in tune with what hoteliers want.

“We take into account the needs of the owners – using the best possible team – to create the best possible experience. We’re very mindful of the place hotels play in a community and bring all that complexity together,” Ryan said.

Ryan added that the name Trilogy has nothing to do with the operating trio behind the business.

“We’re called Trilogy because we just focus on our owners, teams and guests. These three things – the Trilogy approach – flow through everything,” he explained.

That is proving a game-changer, Boyes added, “revolutionizing hotel performance in Australia”, just as it has done in the U.S., where 80% of branded hotels run on this model.

“By aligning interests, we are getting tangible results for owners, reflected in performance metrics.”

For Alchin, the model is “very growth driven” – and the use of data is key but not without the people factor.

“Quality data is critical when combined with an intimacy of connection with hotel leadership teams, and we’re seeing it drive significant improvement in market performance, revenue delivery, and profitability,” he said.

Alchin also pins the company’s success on “relationships forged over many years in the industry.”

“They have supported us in our infancy to provide the platform for future growth,” he said. “We are excited at the level of interest and opportunities to date.”

Boyes believes data has an important role in helping them to customize the way Trilogy does business with different partners.

“We do feel we can be a lot more focused than most – and a lot more bespoke in understanding how a hotel works and the decisions that need to be made. So, we are building our own data platforms to be able to benchmark and review and deliver a better level of performance than traditional platforms,” he said.

Boyes said he has a trait that might help explain the decision to launch Trilogy.

“I’m very open to risk, I’m very open to change,” he said. “Ultimately the way we make a decision on whether we partner is can we genuinely make a difference and do we think we are a good fit for that owner. Our primary objective right now is to grow a really robust and capable platform here in Australia – using our knowledge of markets here.”

Boyes does not rule out growing on an international scale. “I think if we have that solid platform in Australia, then there’s room to grow beyond that. Once we have the capacity here, there’s no reason not to apply that elsewhere. If you look at how other hotel groups have grown historically, you will see that Australia has typically been a launchpad for the region.”

But any growth will happen “in a way that has proven to be sustainable”, he stressed.

“The key to entering any market is the ability to hit the ground running, so we have the degree of scale to harness that.”

Trilogy manages four of Schwartz Family Company’s Accor properties, including the Fairmont Resort Blue Mountains in Leura, Australia.

First customer

Hotelier Jerry Schwartz was Trilogy’s first customer with a deal to manage four of the Schwartz Family Company’s Accor-brand hotels. He believes the group has a market edge in Australia.

“It’s a win-win,” Schwartz said. “The franchise model is so important for hotel branding and distribution, but management needs to be local and in a way that doesn’t get lost by being part of a huge international company.”

Before he left Accor, Boyes said he was already looking after Schwartz’s hotels.

“He has continued doing so, only with more attention to detail and less intrusion by ‘brand standards,’” Schwartz said. “If we look overseas, especially to the U.S., this is definitely the future. My only worry is that they grow so big, I lose the individual attention… But I was promised that this wouldn’t happen.”

Boyes is wary of this risk. “We can’t grow in a way that compromises the current people that rely on us,” he said. “So, the focus is on intimacy and maintaining that – growing sustainably, with a total focus on hotel operations.”