Michael Tscherne
Director of Market Intelligence & Performance
Michael Tscherne is Director of Market Intelligence & Performance at Trilogy Hotels, Australia’s fastest-growing independent hotel management company. In this role, Michael leads the data analytics, market intelligence, and performance insights functions that inform revenue strategy across Trilogy Hotels’ managed hotel portfolio.
With more than 25 years of senior revenue leadership experience across hotels, serviced apartments, and lifestyle accommodation, Michael brings one of the most comprehensive commercial analytics backgrounds in Australian hospitality. His career includes senior revenue and general management roles with Accor, the role of Director of Revenue & Distribution at Minor Hotels Group, and Chief Revenue Officer at Drifter, a next-generation lifestyle hotel brand.
At Trilogy Hotels, Michael leverages AI-assisted analytics and market intelligence tools to equip hotel teams with the data insights they need to maximise performance, respond to market signals in real time, and support owner-aligned commercial decision-making.